Business Model Exemplars

Name Model Type Sector Overview HQ Group


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Advertising Supported Print Magazine
The advertising supported magazine (such as The Economist) is an exemplar for the multisided business model. 
The advertising supported magazine (such as The Economist) is an exemplar for the multisided business model.  Other Other More
Auction House
The auction house (such as Bonham’s), that could be digital or physical, is an exemplar for the matchmaking model because the auction house has two sets of customers – buyer and sellers.
The auction house (such as Bonham’s), that could be digital or physical, is an exemplar for the matchmaking model because the auction house has two sets of customers – buyer and sellers. Other Other More
Digitized capital-goods as service
When a capital goods producer (such as Rolls Royce as producer of airplane engines) adds digital capabilities to its physical products.
When a capital goods producer (such as Rolls Royce as producer of airplane engines) adds digital capabilities to its physical products. Other Other More
Fast-food chain
A fast-food chain (such as KFC) is an exemplar for the product business model because the chain has a transactional relationship with only one customer group – the consumer.
A fast-food chain (such as KFC) is an exemplar for the product business model because the chain has a transactional relationship with only one customer group – the consumer. Other Other More
Hair salon
The hair salon (hairdresser) is an exemplar for the solutions business model because the salon has a two-way relationship with its customers.
The hair salon (hairdresser) is an exemplar for the solutions business model because the salon has a two-way relationship with its customers. Other Other More
Multi-sided digital business
The advertising supported search engine (such as Google) is an exemplar for the multi-sided business model because the search engine provides a platform that creates a relationship with multiple groups of customers – the advertisers, content producers, and the user-searchers.
The advertising supported search engine (such as Google) is an exemplar for the multi-sided business model because the search engine provides a platform that creates a relationship with multiple groups of customers – the advertisers, content producers, and the user-searchers. Other Other More
Personal computer operating system
The software company (such as Microsoft) producing a proprietary operating system (such as Windows) is an exemplar for the product business model because the software supplier has a transactional relationship with its customers.
The software company (such as Microsoft) producing a proprietary operating system (such as Windows) is an exemplar for the product business model because the software supplier has a transactional relationship with its customers. Other Other More
Strategy Consultant
The strategy consultant (such as McKinsey) is an exemplar for the solutions business model because the strategy consultant has to have a two-way relationship with its customer.
The strategy consultant (such as McKinsey) is an exemplar for the solutions business model because the strategy consultant has to have a two-way relationship with its customer. Other Other More