Unicorn Business Model Exemplars

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Adzuna
Adzuna is an example of a matchmaking business model. Through its website, the company connects job seekers to employers looking to hire.
Adzuna is an example of a matchmaking business model. Through its website, the company connects job seekers to employers looking to hire. UK Future Fifty More
Airbnb
Airbnb is a peer-to-peer accommodation rental company; it is an example of a triadic matchmaking business model.
Airbnb is a peer-to-peer accommodation rental company; it is an example of a triadic matchmaking business model. USA Unicorn More
Algomi
Algomi represents a matchmaking business model in the financial services sector, specifically catering to buyers and sellers in bond markets, and the exchanges on which they trade.
Algomi represents a matchmaking business model in the financial services sector, specifically catering to buyers and sellers in bond markets, and the exchanges on which they trade. USA Future Fifty More
BGL Group
BGL Group is a fintech business using a matchmaking business model as its core business to connect consumers with insurance and utility providers on price comparison websites.
BGL Group is a fintech business using a matchmaking business model as its core business to connect consumers with insurance and utility providers on price comparison websites. UK Unicorn More
Bla Bla Car
Bla Bla Car operates a matchmaking business model via its website: it connects drivers and passengers who are willing to travel together between cities, whilst offering the opportunity to directly interact with one another.
Bla Bla Car operates a matchmaking business model via its website: it connects drivers and passengers who are willing to travel together between cities, whilst offering the opportunity to directly interact with one another. Other Unicorn More
Busuu
Busuu operates a matchmaking business model, in which a user who would like to learn a language is connected with another user who speaks that language but is also looking to learn the language of the other user.
Busuu operates a matchmaking business model, in which a user who would like to learn a language is connected with another user who speaks that language but is also looking to learn the language of the other user. UK Future Fifty More
Etoro
eToro is an electronic trading brokerage that uses a matchmaking business model to link investors with each other.
eToro is an electronic trading brokerage that uses a matchmaking business model to link investors with each other. UK Future Fifty More
Eventbrite
Eventbrite uses a matchmaking business model to bring together event organisers and attendees for live event experiences.
Eventbrite uses a matchmaking business model to bring together event organisers and attendees for live event experiences. USA Unicorn More
Farfetch
Farfetch uses a matchmaking business model to connect independent boutique stores with shoppers looking for unique fashion clothing.
Farfetch uses a matchmaking business model to connect independent boutique stores with shoppers looking for unique fashion clothing. UK Future Fifty More
Funding Circle
Funding Circle is an online credit marketplace that uses a matchmaking business model to connect retail investors with SMEs seeking capital.
Funding Circle is an online credit marketplace that uses a matchmaking business model to connect retail investors with SMEs seeking capital. UK Unicorn More
Green Man Gaming
Green Man Gaming uses a matchmaking business model for its online market bringing together buyers of video games and video game publishers.
Green Man Gaming uses a matchmaking business model for its online market bringing together buyers of video games and video game publishers. UK Future Fifty More
Hailo
Hailo is a matchmaking business model in the transportation industry that connects customers with individual taxi drivers through their app.
Hailo is a matchmaking business model in the transportation industry that connects customers with individual taxi drivers through their app. UK Future Fifty More
Housetrip
Housetrip is a matchmaking business model where individuals can rent out their entire home for short periods of time to visitors.
Housetrip is a matchmaking business model where individuals can rent out their entire home for short periods of time to visitors. UK Future Fifty More
Just Eat
Just Eat is an example of a Matchmaking business model. It connects local restaurants and individuals looking for a meal to be delivered to their home or office.
Just Eat is an example of a Matchmaking business model. It connects local restaurants and individuals looking for a meal to be delivered to their home or office. UK Future Fifty More
JustGiving
JustGiving operates a matchmaking business model which provides a global online social marketplace connecting donors to charitable organisations.
JustGiving operates a matchmaking business model which provides a global online social marketplace connecting donors to charitable organisations. UK Future Fifty More
Lending Club
Klarna is a fintech product business model that offers e-commerce payment service to merchants and to provide instant credits to consumers.
Klarna is a fintech product business model that offers e-commerce payment service to merchants and to provide instant credits to consumers. Other Unicorn More
Liquid
Liquid.com is a global cryptocurrency platform powered by blockchain technology using a matchmaking business model to offer trading, exchange, and financial services.
Liquid.com is a global cryptocurrency platform powered by blockchain technology using a matchmaking business model to offer trading, exchange, and financial services. Other Unicorn More
LMAX Exchange
LMAX Exchange is an FCA-regulated multilateral trading facility (MTF) for FX trading that operates a matchmaking business model.
LMAX Exchange is an FCA-regulated multilateral trading facility (MTF) for FX trading that operates a matchmaking business model. UK Future Fifty More
Lyst
Lyst is a matchmaking business model connecting fashion retailers with customers, providing curated content and using big data analytics.
Lyst is a matchmaking business model connecting fashion retailers with customers, providing curated content and using big data analytics. UK Future Fifty More
Naked Wines
Naked Wines is a wine retailer utilising a match-making business model to mediate between wine producers and consumers.
Naked Wines is a wine retailer utilising a match-making business model to mediate between wine producers and consumers. UK Future Fifty More
Not On The High Street
Not On The High Street (NOTHS) is a matchmaking business model which links independent businesses with consumers looking for customized specialty products.
Not On The High Street (NOTHS) is a matchmaking business model which links independent businesses with consumers looking for customized specialty products. UK Future Fifty More
Onefinestay
Onefinestay is an upscale accommodation company, that operates a Matchmaking business model between homeowners and travellers.
Onefinestay is an upscale accommodation company, that operates a Matchmaking business model between homeowners and travellers. UK Future Fifty More
Paytm (One97)
Paytm (a subsidiary of One97) is a digital wallet business with a match-making business model that connects merchants and individuals.
Paytm (a subsidiary of One97) is a digital wallet business with a match-making business model that connects merchants and individuals. Other Unicorn More
Quikr
Quikr is an online classified advertising company uses a matchmaking model that where buyers and sellers meet and transact.
Quikr is an online classified advertising company uses a matchmaking model that where buyers and sellers meet and transact. Other Unicorn More
Robinhood
The core of Robinhood is a matchmaking business model between individual investors and High Frequency Trading (HFT) companies.
The core of Robinhood is a matchmaking business model between individual investors and High Frequency Trading (HFT) companies. USA Unicorn More
SecretEscapes
Secretescapes is a travel flash-sale site that follows a matchmaking business model by connecting luxury hotel offers with individuals.
Secretescapes is a travel flash-sale site that follows a matchmaking business model by connecting luxury hotel offers with individuals. UK Future Fifty More
Skyscanner
Skyscanner is matchmaking site that helps people find and compare the best offers in flights, hotels and car rentals.
Skyscanner is matchmaking site that helps people find and compare the best offers in flights, hotels and car rentals. UK Future Fifty More
Snapdeal
Snap deal is an Indian retail business using a matchmaking business model that connects brands with buyers.
Snap deal is an Indian retail business using a matchmaking business model that connects brands with buyers. Other Unicorn More
Unruly
Unruly operates a matchmaking business model that connects website publishers or content owners with advertisers looking for space.
Unruly operates a matchmaking business model that connects website publishers or content owners with advertisers looking for space. UK Future Fifty More