Unicorn Business Model Exemplars

Name Model Type Sector Overview HQ Group


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Advertising Supported Print Magazine
The advertising supported magazine (such as The Economist) is an exemplar for the multisided business model. 
The advertising supported magazine (such as The Economist) is an exemplar for the multisided business model.  Other Other More
Multi-sided digital business
The advertising supported search engine (such as Google) is an exemplar for the multi-sided business model because the search engine provides a platform that creates a relationship with multiple groups of customers – the advertisers, content producers, and the user-searchers.
The advertising supported search engine (such as Google) is an exemplar for the multi-sided business model because the search engine provides a platform that creates a relationship with multiple groups of customers – the advertisers, content producers, and the user-searchers. Other Other More