Customers – Who They Are
The hair salon (hairdresser) customers are typically consumers

Engagement – Value Creation Proposition
Whilst the offerings of hair salons may be standardised, the delivery requires a dynamic interaction between the hair stylist and the customer, that forms a key part of the offering.

Learn more about the Solutions Business Model

A dyadic relationship where your physical good or service can only be designed and delivered after prior interactions with the customer.

Delivery –  Value Chain
Apart from rental of premises and the furnishings, there is no value chain, the costs of scissors and shampoo are typically very small elements of the overall costs.

Monetization – Value Capture
Good interactions between the hairstylist and the customer adds value to the hair product, and the organisation is rewarded by being able to charge higher prices and the staff receiving larger tips.