The Business Model Project.
A multi-year project led by Charles Baden-Fuller from City, University of London. Read more about the history of the project, its partners, its supporters and its academic and practical outputs in the attached.
Business Models as Models.
Long Range Planning
A philosophical statement about what are business models and why they might be useful. The authors suggest business models help us understand the world, by providing classification systems, and they also provide a way of thinking about how to do this as if they are recipes. This article is foundational for establishing the legitimacy for using business models in academic and practice settings. This piece is highly regarded within and outside of management. Cited more than 1,800 times.
Baden-Fuller, Charles; Morgan, Mary S. 2010. Business Models as Models. Long Range Planning. Apr2010, Vol. 43 Issue 2/3, p156-171. 16p. DOI: 10.1016/j.lrp.2010.02.005
Mary S Morgan
Business Models and Technological Innovation.
Long Range Planning
In this piece, the business model is explained to be a system that identifies who is (or are) the customer(s), engaging with their needs, delivering satisfaction, and monetizing the value. The framework depicts the business model system as a model containing cause and effect relationships, and it provides a basis for classification. We formulate the business model relationship with technology in a two-way manner. First, business models mediate the link between technology and firm performance. Secondly, developing the right technology is a matter of a business model decision regarding openness and user engagement. Cited more than 1,000 times.
Baden-Fuller, Charles; Haefliger, Stefan. 2013. Business Models and Technological Innovation. Long Range Planning. Vol. 46 Issue 6, p419-426. 8p. DOI: 10.1016/j.lrp.2013.08.023.
Business models: A challenging agenda. Strategic Organization.
This article argues that the real value of business models is that it helps manages think more clearly about the challenges they face. By proposing a typology of business models that emphasizes the connecting of traditional value chain descriptors with how customers are identified and satisfied, and how the firm monetizes its value, the authors argue that business model thinking can help both managers and academics see their way better about how to solve problems. Cited more than 500 times.
Baden-Fuller, Charles; Mangematin, Vincent. 2013 Business models: A challenging agenda. Strategic Organization. Vol. 11 Issue 4, p418-427. 10p. DOI: 10.1177/1476127013510112.
Discover other Business Model pathways
Explore all four business model pathways for developing your business. Each describes an ideal model of how a business can engage with its customer, deliver value, and monetize the result.All business models