Unicorn Business Model Exemplars

Name Model Type Sector Overview HQ Group


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Fast-food chain
A fast-food chain (such as KFC) is an exemplar for the product business model because the chain has a transactional relationship with only one customer group – the consumer.
A fast-food chain (such as KFC) is an exemplar for the product business model because the chain has a transactional relationship with only one customer group – the consumer. Other Other More
Personal computer operating system
The software company (such as Microsoft) producing a proprietary operating system (such as Windows) is an exemplar for the product business model because the software supplier has a transactional relationship with its customers.
The software company (such as Microsoft) producing a proprietary operating system (such as Windows) is an exemplar for the product business model because the software supplier has a transactional relationship with its customers. Other Other More