Unicorn Business Model Exemplars

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Achica
Achica is an online retailer company with a niche in luxury home-ware goods. It uses a product business model to offer discounted luxury good products to ‘exclusive members'.
Achica is an online retailer company with a niche in luxury home-ware goods. It uses a product business model to offer discounted luxury good products to ‘exclusive members'. UK Future Fifty More
Acturis
Acturis Ltd operates a typical servitized product business model in which it offers an IT service to the Insurance Industry.
Acturis Ltd operates a typical servitized product business model in which it offers an IT service to the Insurance Industry. UK Future Fifty More
Affirm
Affirm is a fintech business using a product business model to offer credit facilities to consumers on specific purchases at selected retailers and offering additional services to retailers.
Affirm is a fintech business using a product business model to offer credit facilities to consumers on specific purchases at selected retailers and offering additional services to retailers. USA Unicorn More
Amazon Instant Video
Amazon Instant Video is an example of a product business model. Video on Demand (VoD) streaming is offered for a subscription fee.
Amazon Instant Video is an example of a product business model. Video on Demand (VoD) streaming is offered for a subscription fee. USA Other More
AO World
AO World Plc, headquartered in Bolton, UK operates an exemplar Product business model. The company is an online retailer specialized in household goods such as washing machines, dishwashers, freezers and cooking appliances.
AO World Plc, headquartered in Bolton, UK operates an exemplar Product business model. The company is an online retailer specialized in household goods such as washing machines, dishwashers, freezers and cooking appliances. UK Future Fifty More
Atom Bank
Atom Bank is a challenger bank using a portfolio of product business models to offer banking products for individuals and SMEs.
Atom Bank is a challenger bank using a portfolio of product business models to offer banking products for individuals and SMEs. UK Unicorn More
Box.com
Box, headquartered in Los Altos, California, is an enterprise software company operating a product business model, which enables users to store documents in the cloud.
Box, headquartered in Los Altos, California, is an enterprise software company operating a product business model, which enables users to store documents in the cloud. USA Future Fifty More
Calastone
Calastone connects trading partners through its global fund transaction network using a product business model. More than 980 customers in 28 domiciles are currently processing domestic and cross border transactions via Calastone.
Calastone connects trading partners through its global fund transaction network using a product business model. More than 980 customers in 28 domiciles are currently processing domestic and cross border transactions via Calastone. UK Future Fifty More
Checkout
Checkout primarily uses a product business model that sells a product to merchants to help them to receive customer payments.
Checkout primarily uses a product business model that sells a product to merchants to help them to receive customer payments. Other Unicorn More
Chemist Direct
Chemist Direct is an online pharmacy, operating a product business model, that offers discounted prices on prescription and over-the-counter medications directly to customers. It purchases medications in bulk, and passes the savings on to consumers.
Chemist Direct is an online pharmacy, operating a product business model, that offers discounted prices on prescription and over-the-counter medications directly to customers. It purchases medications in bulk, and passes the savings on to consumers. UK Future Fifty More
Coinbase
Coinbase is a digital currency wallet diversifying its product business model to offer buying/selling/storing services for digital currencies to consumers and merchants. 
Coinbase is a digital currency wallet diversifying its product business model to offer buying/selling/storing services for digital currencies to consumers and merchants.  USA Unicorn More
Datasift
DataSift is a product business model company that uses algorithms to sift through and harness human-generated information in real-time.
DataSift is a product business model company that uses algorithms to sift through and harness human-generated information in real-time. UK Future Fifty More
Evernote
Evernote offers a software product enabling users to organise and store information across multiple platforms and devices.
Evernote offers a software product enabling users to organise and store information across multiple platforms and devices. USA Unicorn More
GoCardless
GoCardless is a product business model that provides direct debit services to companies and their customers.
GoCardless is a product business model that provides direct debit services to companies and their customers. UK Future Fifty More
Graze
Graze.com (Graze) is a product business model that delivers letter-box sized snack subscriptions to homes and offices.
Graze.com (Graze) is a product business model that delivers letter-box sized snack subscriptions to homes and offices. UK Future Fifty More
Horizon Discovery
Horizon Discovery Group is a product business, developing and supplying patient-relevant drug discovery and diagnostic research tools.
Horizon Discovery Group is a product business, developing and supplying patient-relevant drug discovery and diagnostic research tools.
UK Future Fifty More
Huddle
Huddle is a product business with a cloud based collaboration product that helps people work together on projects.
Huddle is a product business with a cloud based collaboration product that helps people work together on projects. UK Future Fifty More
Justfab
JustFab uses a product business model to online retail designer quality women's apparel and bags at lower prices.
JustFab uses a product business model to online retail designer quality women's apparel and bags at lower prices. UK Unicorn More
Kabbage
Kabbage is a fintech product business that provides automated underwriting and lending to SMEs and individuals using algorithms.
Kabbage is a fintech product business that provides automated underwriting and lending to SMEs and individuals using algorithms. USA Unicorn More
Klarna
Klarna is a fintech business diversifying a product business model to offer e-commerce payment service to merchants and to provide instant credits and “pay after orders have been delivered” to consumers.
Klarna is a fintech business diversifying a product business model to offer e-commerce payment service to merchants and to provide instant credits and “pay after orders have been delivered” to consumers.
Other Unicorn More
Made.com
Made.com represents an exemplar product business model in the designer furniture sector even though it connects different sides. The model revolves around an online platform.
Made.com represents an exemplar product business model in the designer furniture sector even though it connects different sides. The model revolves around an online platform. UK Future Fifty More
Marvel Worldwide, Inc.
Marvel Worldwide, Inc. is a product business model creating intellectual property for its parent company with the contents sold directly to consumers.
Marvel Worldwide, Inc. is a product business model creating intellectual property for its parent company with the contents sold directly to consumers. USA Other More
Masternaut
Masternaut is a product business model that provides fleet management software for businesses operating vans, trucks, and other trade vehicles.
Masternaut is a product business model that provides fleet management software for businesses operating vans, trucks, and other trade vehicles. UK Future Fifty More
MatchesFashion
Matchesfashion represents a product business model that sells clothing and accessories from over 400 established and emerging designers.
Matchesfashion represents a product business model that sells clothing and accessories from over 400 established and emerging designers. UK Future Fifty More
Mediatonic — Product
Mediatonic is a games developer in a transitional phase, shifting from a service to a product model utilising online distribution channels.
Mediatonic is a games developer in a transitional phase, shifting from a service to a product model utilising online distribution channels. UK Unicorn More
Medicanimal
MedicAnimal is a product business model in the online pet supplies retail sector, offering additional free advice through pharmacists and veterinarians.
MedicAnimal is a product business model in the online pet supplies retail sector, offering additional free advice through pharmacists and veterinarians. UK Future Fifty More
Mimecast
Mimecast is a product business model that sells cloud-based email management services for Microsoft Exchange and Office 365 to SMEs.
Mimecast is a product business model that sells cloud-based email management services for Microsoft Exchange and Office 365 to SMEs. UK Future Fifty More
Mind Candy — World of Warriors
Mind Candy operates diverse business models with several children’s entertainment brands. This write-up focuses on the gaming app “World of Warriors”.
Mind Candy operates diverse business models with several children’s entertainment brands. This write-up focuses on the gaming app “World of Warriors”. UK Future Fifty More
Mode
Mobile Decisioning (MODE) is a product business model that leverages proprietary technology to provide mobile airtime credit and nano loans.
Mobile Decisioning (MODE) is a product business model that leverages proprietary technology to provide mobile airtime credit and nano loans. Other Future Fifty More
Monzo
The UK digital bank Monzo operates multiple business models, however, the primary business model is a product business model of current accounts and loans.
The UK digital bank Monzo operates multiple business models, however, the primary business model is a product business model of current accounts and loans. UK Unicorn More
Moo
MOO uses a product business model offering small-batch, personalised and customised stationary through online retail.
MOO uses a product business model offering small-batch, personalised and customised stationary through online retail. UK Future Fifty More
Myoptique
MyOptique is a product business model that purchases glasses wholesale, warehouses them, and resells them via their website to retail customers.
MyOptique is a product business model that purchases glasses wholesale, warehouses them, and resells them via their website to retail customers. UK Future Fifty More
N26
N26 is a “challenger bank” using a dyadic-product business model to offer banking products for personal and business customers.
N26 is a “challenger bank” using a dyadic-product business model to offer banking products for personal and business customers. Other Unicorn More
Neomobile
NeoMobile is a product business model that provides direct carrier billing services enabling companies to charge through mobile bills.
NeoMobile is a product business model that provides direct carrier billing services enabling companies to charge through mobile bills. UK Future Fifty More
Netflix
Netflix is a product business model that runs a video-on-demand service through streaming technology for a subscription fee.
Netflix is a product business model that runs a video-on-demand service through streaming technology for a subscription fee. UK Unicorn More
Omnifone
Omnifone is a music provider operating a product business model selling MusicStation, a cloud-based music streaming application.
Omnifone is a music provider operating a product business model selling MusicStation, a cloud-based music streaming application. UK Other More
OrderDynamics
OrderDynamics operates a product business model providing customizable ecommerce platforms for retail customers, facilitating the online market place entry.
OrderDynamics operates a product business model providing customizable ecommerce platforms for retail customers, facilitating the online market place entry. UK Future Fifty More
Oscar Health
Oscar Health is an American health insurance provider founded in 2012 under the Affordable Care Act and operates a product business model.
Oscar Health is an American health insurance provider founded in 2012 under the Affordable Care Act and operates a product business model.
USA Unicorn More
Performance Horizon
Performance Horizon’s enables marketers to apply performance-based commercial models to drive sales growth across a wide range of digital marketing partners.
Performance Horizon’s enables marketers to apply performance-based commercial models to drive sales growth across a wide range of digital marketing partners. UK Future Fifty More
Photobox
Photobox offers its customers the ability to order prints of their digital photos, and create other items based on their digital photos.
Photobox offers its customers the ability to order prints of their digital photos, and create other items based on their digital photos. UK Future Fifty More
Qubit
Qubit uses a product business model in marketing industry where users pay to access website traffic analysis and website enhancement tools.
Qubit uses a product business model in marketing industry where users pay to access website traffic analysis and website enhancement tools. UK Future Fifty More
Ratesetter
Ratesetter uses a product business model that sells packaged consumer loans to investors who can get desirable returns.
Ratesetter uses a product business model that sells packaged consumer loans to investors who can get desirable returns. UK Future Fifty More
Repknight
RepKnight is an IT firm uses a product business model who's software captures, analyses, and reports on data from open-source digital, social media, and dark web sources.
RepKnight is an IT firm uses a product business model who's software captures, analyses, and reports on data from open-source digital, social media, and dark web sources. UK Future Fifty More
Revolut
Revolut.com uses a product business model to offer banking products such as debit cards and Forex to personal and business customers.
Revolut.com uses a product business model to offer banking products such as debit cards and Forex to personal and business customers. UK Unicorn More
Secretsales
Secret Sales uses a product business model that purchases excess or out-of-date inventory from fashion retailers and resells it to retail customers at a discounted price.
Secret Sales uses a product business model that purchases excess or out-of-date inventory from fashion retailers and resells it to retail customers at a discounted price. UK Future Fifty More
Small World Financial Services
Small Word Financial Services operates a product business model that help customers can transfer money across boarders in different methods.
Small Word Financial Services operates a product business model that help customers can transfer money across boarders in different methods. UK Future Fifty More
SoFi (Social Finance)
SoFi is a fintech business using a product business model to sell financial products including such as student loans to its customers.
SoFi is a fintech business using a product business model to sell financial products including such as student loans to its customers. USA Unicorn More
Spotify
Spotify is a music streaming platform that provides users with content from record labels and media companies via a product business model.
Spotify is a music streaming platform that provides users with content from record labels and media companies via a product business model. Other Unicorn More
Stripe
Stripe is a fintech business using a product business model to offer fast, simple, secure online purchasing for businesses.
Stripe is a fintech business using a product business model to offer fast, simple, secure online purchasing for businesses. USA Unicorn More
Swiftkey
Swiftkey operates a product business model that sells an app that speeds up users' typing by making predictions.
Swiftkey operates a product business model that sells an app that speeds up users' typing by making predictions. UK Future Fifty More
Synthesio
Synthesio is a media firm operating a product business model that helps companies to ‘sense’ public sentiments about a product or brand.
Synthesio is a media firm operating a product business model that helps companies to ‘sense’ public sentiments about a product or brand. UK Future Fifty More
Tesla Motors
Tesla is an automotive firm that designs, engineers, manufactures and sells cars using a “product” business model.
Tesla is an automotive firm that designs, engineers, manufactures and sells cars using a “product” business model. USA Other More
Transferwise
Transferwise operates a product business model that offers currency exchanges and money transfer services.
Transferwise operates a product business model that offers currency exchanges and money transfer services. UK Future Fifty More
Venntro Media Group
Venntro Media Group uses primarily a product business model to provide customers with technology and web hosting capabilities for setting up dating sites.
Venntro Media Group uses primarily a product business model to provide customers with technology and web hosting capabilities for setting up dating sites. UK Future Fifty More
Vice Media
Among Vica Media's business model portfolio, the product business model allows the firm to create and sell high-quality television content to broadcasters.
Among Vica Media's business model portfolio, the product business model allows the firm to create and sell high-quality television content to broadcasters. USA Unicorn More
WorldRemit
WorldRemit created a product allowing customers to transfer money electronically via its website or mobile phone app to third parties.
WorldRemit created a product allowing customers to transfer money electronically via its website or mobile phone app to third parties. UK Future Fifty More
Worldstores
Worldstores is an example of a Product business model that buys products from producers around the world and resells them to retail customers in the UK.
Worldstores is an example of a Product business model that buys products from producers around the world and resells them to retail customers in the UK. UK Future Fifty More
Zipcar
ZipCar represents a product business model in the automotive industry that mobilizes location technology and cardkey technology.
ZipCar represents a product business model in the automotive industry that mobilizes location technology and cardkey technology. USA Other More
Zoopla
Zoopla operates a matchmaking business model that facilitates transactions of properties by connecting customer groups directly: property buyers and sellers (represented by agents).
Zoopla operates a matchmaking business model that facilitates transactions of properties by connecting customer groups directly: property buyers and sellers (represented by agents). UK Future Fifty More