Customers – Who They Are
The fast-food chain has a relationship with only one group of customers, the consumers, who need food quickly, to either eat on the premises or to take away.

Engagement – Value Creation Proposition
The fast-food offering is typically very standard, and the relationship with the customer is transactional – all variations (such as gluten free or vegan) are pre-designed. Take away options are typically identical to those offered on the premises. Customers place their orders in person, or perhaps on a web-site or via an app on a mobile device.

Learn more about the Product Business Model

A dyadic transactional relationship where your good or service can be designed and delivered without prior interactions with the customer.

Delivery –  Value Chain
The chain will typically source its food in bulk from independent suppliers, that deliver to a central location or to the outlets directly. The equipment and premises are typically standardised to save on costs and to ensure consistency in delivery. The operational efficiencies are likely to be enhanced by digital processes such as recording of orders, scheduling inventories and purchasing and analysing customer profiles and predicting customer trends.

Monetization – Value Capture
The cash flow of the chain will be determined by the volume of items it sells, whose prices will be set regionally or nationally, and rarely alter either by time of day or day of year.